A credible website looks attractive and its navigation is user friendly and intuitive. Once visitors find a site pleasing to their eye and easy to navigate they then engage with written words. Words are the deciding factor - the tool that converts a web visitor into your customer.

Web writing is different from other writing. It’s crisp and conversational in tone, yet maintains enough formality not to presume or offend. It needs to communicate to people regardless of their age, income, place, race or beliefs.

Web writers structure sentences and paragraphs to help browsers find sites of particular interest. Their writing needs to

• Reflect the flavour of a business, its products and services
• be inclusive
• describe complex and technical ideas to both specialist and lay audiences

Web writers adopt a potential customer’s perspective. People on the web are searching. Your site may have what they seek, or it may not.

Suppose you manufacture great widgets. The browser asks - So What?
So what does that mean to me? So what can your widgets do for me?
So what does it matter TO ME that your widgets are the cheapest, the dearest, the safest?

The web is a ‘pull’ marketing tool. Ideally your website provides a solution a browser is searching for. The solution involves facts, data and compelling reasons.
An independent writer actively seeks the same kind of information a browser wants to know. A web writer brings impartiality to the task of ‘selling’ you to unknown solution seekers.

Content writers save you time and money. Words are their tools of trade. They are automatically impartial. They understand which words communicate powerfully on the web, and what language to avoid. A contracted content writer keeps your site up to date while you focus on business.